A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

 

Stone Fresh, a US based retail brand of frozen yogurts, juices, and energy snacks, approached design firm TRIAD China, to create their first two stores in China.

 

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

The first of the locations is located in Shanghai.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

When creating the brands visual identity, the designers went with bright playful colors.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

The vibrant colors have been used throughout the store, in the packaging and on digital platforms.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

The interior space is designed to invite customers to enjoy a relaxing journey, as a getaway from their day-to-day routines.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

Almost like escaping to the mountainside.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

With a triangular purple ‘yogurt mountain’ (where you get your yogurt)…

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

And a camping trailer, which is home to the toppings, as well as various pieces of picnic furniture located among the cone trees, and swings.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design

The Stone Fresh logo has been inspired from the shape of cupped frozen yogurt, and represents a layered, mountainous shape.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop Interior Design


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